18 Apr Vanini Uganda range
Vanini Linea Uganda
Expressing personality to a compostable packaging.
Areas: Concept, Packaging Design, Creative Strategy, Sales Materials.
Vanini Linea Uganda
Expressing personality to a compostable packaging.
Areas: Concept, Packaging Design, Creative Strategy, Sales Materials.
The Challenge
The challenge lies in the packaging material, made of 80% renewable raw materials and is 100% compostable, according to the rules of industrial disposal. The goal was to create a design that emphasizes the origins of cocoa, which is highly attractive and relevant to the public, considering the printing difficulties on this kind of material.
The Challenge
The challenge lies in the packaging material, made of 80% renewable raw materials and is 100% compostable, according to the rules of industrial disposal. The goal was to create a design that emphasizes the origins of cocoa, which is highly attractive and relevant to the public, considering the printing difficulties on this kind of material.
Accomplishment
The visual design is a tribute to the African territory, which we have represented in different illustrations and colors across all 6 references, which recall the wild nature of Uganda and the fabrics worn by local women. A clear architecture has been created to promote the communication of the plus and uniqueness of the product, highlighting the main ingredients. The challenge of using colors on this type of material was won creating a design that expresses the rawness of the organic product, creating a harmonious balance between high quality indulgence and a sustainable lifestyle.
Accomplishment
The visual design is a tribute to the African territory, which we have represented in different illustrations and colors across all 6 references, which recall the wild nature of Uganda and the fabrics worn by local women. A clear architecture has been created to promote the communication of the plus and uniqueness of the product, highlighting the main ingredients. The challenge of using colors on this type of material was won creating a design that expresses the rawness of the organic product, creating a harmonious balance between high quality indulgence and a sustainable lifestyle.
We boldly proposed a different approach, respecting the values of the brand, bringing a sustainable and contemporary concept philosophy into the design, merging craftsmanship and high technology.
We boldly proposed a different approach, respecting the values of the brand, bringing a sustainable and contemporary concept philosophy into the design, merging craftsmanship and high technology.
1°
prize in the “SWEET BAKERY & CONFECTIONERY” category at the ITALIAN FOOD AWARD, a competition that rewards the most innovative Italian food products launched in the last year (2021).
2°
prize in the “Ethics and sustainability award” category at the BETTER FUTURE AWARD, a competition that recognizes the value of companies that have distinguished themselves in product innovation (2021).
