21 Apr Spumalpina Range
Spumalpina
Beverage brand restyling to engage new markets.
Areas: Rebranding, Creative Strategy, Packaging Design.
Spumalpina
Beverage brand restyling per intercettare nuovi consumatori.
Areas: Rebranding, Creative Strategy, Packaging Design.
The Challenge
The assignment consisted in the restyling of the Spumalpina line for the Italian and foreign market, a product focused on naturalness and free of dyes and preservatives, in perfect coherence with current trends. In fact, the brand has a recognized and significant heritage. The main challenge was to restore a relationship with the contemporary market trends, declining the vintage soul inherent in the brand’s identity in a more current language.
The Challenge
The assignment consisted in the restyling of the Spumalpina line for the Italian and foreign market, a product focused on naturalness and free of dyes and preservatives, in perfect coherence with current trends. In fact, the brand has a recognized and significant heritage. The main challenge was to restore a relationship with the contemporary market trends, declining the vintage soul inherent in the brand’s identity in a more current language.
Accomplishment
To face the challenge of the Spumalpina restyling we had to create a balance: on the one hand, it was necessary to collect the important legacy and historical values of the brand; on the other hand, it was necessary to find a key that would allow this heritage to be translated into a contemporary image. The result is an elegant and impactful aesthetic, which fully respects the identity of the brand and translates it into a language capable of expressing itself internationally, becoming a spokesperson for Made in Italy in the foreign scene.
Accomplishment
To face the challenge of the Spumalpina restyling we had to create a balance: on the one hand, it was necessary to collect the important legacy and historical values of the brand; on the other hand, it was necessary to find a key that would allow this heritage to be translated into a contemporary image. The result is an elegant and impactful aesthetic, which fully respects the identity of the brand and translates it into a language capable of expressing itself internationally, becoming a spokesperson for Made in Italy in the foreign scene.
The Italian vintage style maintains all its flavor through the pearl white label, the bespoke illustrations and the lettering. These elements retain the charm allure of the brand, restoring it in a more current and distinctive key.
The Italian vintage style maintains all its flavor through the pearl white label, the bespoke illustrations and the lettering. These elements retain the charm allure of the brand, restoring it in a more current and distinctive key.
