18 Apr Veggy Good range
San Carlo – Veggy Good
Launching a new concept of well-being lifestyle.
Areas: Creative Strategy, Portfolio Strategy, Packaging Design, Rebranding, Brand extension, Naming, Logo Design, Copywriting & Storytelling, Packaging design, Maxi Mockup, Pop material.
San Carlo –
Veggy Good
Launching a new concept of well-being lifestyle.
Areas: Creative Strategy, Portfolio Strategy, Packaging Design, Rebranding, Brand extension, Naming, Logo Design, Copywriting & Storytelling, Packaging design, Maxi Mockup, Pop material.
The Challenge
The project’s goal was to create a lively visual identity, consistent with the corporate vision and in line with the changing food trends of healthy on-the-go snacking. Faced with the competitors’ proposals, generally characterized by a sense of deprivation, San Carlo wanted to stand out with a visual code of impact, capable of transmitting the pleasure of taste and the vitality of well-being. Thus was born a project with a cheerful, lively design, thought to evoke health, well-being and above all goodness.
The Challenge
The project’s goal was to create a lively visual identity, consistent with the corporate vision and in line with the changing food trends of healthy on-the-go snacking. Faced with the competitors’ proposals, generally characterized by a sense of deprivation, San Carlo wanted to stand out with a visual code of impact, capable of transmitting the pleasure of taste and the vitality of well-being. Thus was born a project with a cheerful, lively design, thought to evoke health, well-being and above all goodness.
Accomplishment
The strategic positioning focused on vitality has been translated into a visual language made of flat and lively illustrations, necessary to take distances from the healthy segment. The ingredients of the product, playfully represented alongside the brand, convey dynamism, lightness and energy while the cross-weave pattern refers to the naturalness of jute.
Accomplishment
The strategic positioning focused on vitality has been translated into a visual language made of flat and lively illustrations, necessary to take distances from the healthy segment. The ingredients of the product, playfully represented alongside the brand, convey dynamism, lightness and energy while the cross-weave pattern refers to the naturalness of jute.
The corporate logo on a white background immediate evokes belonging to the mother brand and guarantees the quality of the brand. The family name “Benessere” take the consumer into the wellbeing; the payoff “Naturally irresistible” confirms the promise of taste and fun. The lettering gives a character of “mature innocence”: a real call to play maintaining the brand’s tone of voice.
The corporate logo on a white background immediate evokes belonging to the mother brand and guarantees the quality of the brand. The family name “Benessere” take the consumer into the wellbeing; the payoff “Naturally irresistible” confirms the promise of taste and fun. The lettering gives a character of “mature innocence”: a real call to play maintaining the brand’s tone of voice.
The back of the pack is enhanced by the storytelling that narrates the versatility and mission of the new line. The launch of the product took place in two phases, through a brand stretching operation: in the first instance, the Veggy Good hazelnut, oat and seed bar was launched; to follow, the Granola bites taste oats and hazelnuts, and blueberries and oats.
The back of the pack is enhanced by the storytelling that narrates the versatility and mission of the new line. The launch of the product took place in two phases, through a brand stretching operation: in the first instance, the Veggy Good hazelnut, oat and seed bar was launched; to follow, the Granola bites taste oats and hazelnuts, and blueberries and oats.
