Vanini Bagua range – The cocoa route
Areas: Packaging Design, Creative Strategy, Couvette Design, Sales Folder.
Vanini Bagua range – The cocoa route
Representing the excellence of cocoa emphasizing its origins.
Areas: Packaging Design, Creative Strategy, Couvette Design, Sales Folder.
Intro
Vanini is an Italian brand that represents high quality in the production of chocolate, signed by ICAM. The path to achieve excellence begins far away, through the identification of the best cocoa plantations, maintaining ethical relationships of partnership with the farmers in the territories of origin and direct control in every stage of the supply chain.
The Challenge
Starting from an already developed logo, the need to create a new brand identity arose, aiming to amaze and excite the consumer even before they tasted the product, starting from the domestic market, up to the international one. The development of the line included recipes with combinations never seen before on the chocolate shelf, therefore the graphic system had to represent an element of strong discontinuity with respect to the competition and transfer a perceived refinement of the main ingredient: Bagua cocoa.
The Challenge
Starting from an already developed logo, the need to create a new brand identity arose, aiming to amaze and excite the consumer even before they tasted the product, starting from the domestic market, up to the international one. The development of the line included recipes with combinations never seen before on the chocolate shelf, therefore the graphic system had to represent an element of strong discontinuity with respect to the competition and transfer a perceived refinement of the main ingredient: Bagua cocoa.
Accomplishment
The concept began from the main character of this story: Bagua cocoa, from South America. We took inspiration from the suggestions of the archeological finds in the museums of that area and transferred them to the scenic backdrop of the packaging, thus starting the narration on the origin and authenticity of cocoa, also supported by the statement Authentic Bagua Cocoa. The journey through the history of the bean thus satisfies the request for differentiation from competitors thanks to the exotic atmosphere and introduces us to the taste notes of a sensory experience that satisfies all the senses.
Accomplishment
The concept began from the main character of this story: Bagua cocoa, from South America. We took inspiration from the suggestions of the archeological finds in the museums of that area and transferred them to the scenic backdrop of the packaging, thus starting the narration on the origin and authenticity of cocoa, also supported by the statement Authentic Bagua Cocoa. The journey through the history of the bean thus satisfies the request for differentiation from competitors thanks to the exotic atmosphere and introduces us to the taste notes of a sensory experience that satisfies all the senses.
To continue this journey, we represented the elastic band of a notebook on the pack to transform the chocolate bar into the travel diary that all explorers carry with them to keep track of their memories and ideas that suddenly burst forth.
The storytelling within the pack tells the story of these lands and the relationship that the company establishes with local workers.
To continue this journey, we represented the elastic band of a notebook on the pack to transform the chocolate bar into the travel diary that all explorers carry with them to keep track of their memories and ideas that suddenly burst forth.
The storytelling within the pack tells the story of these lands and the relationship that the company establishes with local workers.
