Independent Creative Workshop, this is how we like to define Mad, an idea Lab that has one main objective: to support companies during growth process and speed up their development step by step. The passion of the Founder Marzio Gennari and of the Creative Director Laura Molteni have led numerous brands to express their full potential, contributing to the fulfillment of their values and their history, which means:
Brands that grow.
Brands that last.
Brands that build trust.
OUR OFFER COMBINES BESPOKE EXCELLENCE TO UNIQUE CREATIVE SOLUTIONS.
Our strength is the total internal management of the creative process. We take care of our partnerships at every stage, from the dialogue with the customer to the market research, from in-depth analysis of the brand to the development of our solutions: this centralization of all the segments of the process allows us to employ our resources to their maximum potential and fully enhance the distinctive features of each company.
That’s why the richness and diversity of our experience allows us to work with companies from different markets, from the most famous FMCG brands to SME.
We have always championed the extraordinary by challenging the normal and the predictable.
This aim is our inspiration to make distinctive projects.
Our philosophy is and always will be to become a true ally for our customers. Being experts in Branding and Packaging Design for us means giving shape to tangible results starting from the raw ideas.
This is the vocation that inspires us, and this is our starting point to create distinctive assets. We support and encourage the business as they grow and evolve towards their goals. We provide each reality with the guidelines to facilitate the interpretation of the context in all its facets, offering each brand a careful selection of the most suitable and effective tools for the development of its branding.
Our creativity is rooted: we release great ideas and implement them in a short time. Our proven method is at the service of every phase of the process: from the new product launch to the marketing strategy, from positioning to naming, from packaging design to sales materials. It is precisely the ideas that through skillful creative processes are transformed into visual messages capable of reaching the heart of the public and of imprinting the indelible memory of the brand, making it recognizable and desirable, and consolidating a lasting relationship based on trust.
